TUSCALOOSA, ALABAMA –
Incestry.com offers the user information on whether they are either directly or peripherally related to any incest. “We came up with the idea when we found out my buddy Trevor’s great-grandparents had the same last name before they got married. It didn’t take us more than two minutes to figure out they were actually second cousins,” said founder Bernard Landry with a smirk. “He don’t really like us telling people about it, but he’s not even really that messed up in the head. He’ll get over it.”
Incest is a sensitive matter for most, and the team has pivoted based on initial user feedback. “We thought it would be a light way to break the news by having a pop-up come up and say ‘You’ve got Incest!’ like the AOL thing back in the day, but people weren’t taking too kindly to that.” said Landry, adding that they are now outsourcing personal phone calls to “a really good company out in India or somewhere.”
Initially as a play to enter the genealogy market, Landry stated that the majority of revenue has been in selling the quantitative analytics to brands such as Coors Light, Jack Link’s Beef Jerky, and shirts that say Hold My Beer. “What they do with the information ain’t really our concern, but we have our best guesses.” It doesn’t take a genius to see a correlation between their increase in marketing expenditures and where Incestry.com results showed the highest frequency of incest.
In an attempt to create a viral marketing campaign, users now have the option to share, tweet, or even do a live feed of themselves receiving the results. The developers of the site told reporters Monday that their proprietary algorithm promises an accuracy rate of 90%. The site currently has a 150,000 registered users.